Rwenzo Green Associates

The problem

Rwenzo Green is assessed by lenders and regulators, not by the public. Their competitors list the same services in the same words, so a service list could not differentiate them.

What we decided

• Lead on method rather than capability, because what separates the work is how it is scoped and defended when a regulator asks
• Structure the site around practice areas and sectors, which is how a lender reads a firm
• Deep green as the only large colour field, with everything else in service to it

What we delivered

• Identity and full website
• Practice area and sector architecture
• Enquiry form routed by sector
• Project structure ready for case studies as permissions come in

Where it landed

A site that answers the question a lender is actually asking, which is whether this firm has a defensible method.