NomadCare Medicals

The problem

NomadCare sells to HSE managers and procurement teams at operators and EPC contractors. Those buyers check a provider before shortlisting them, and a medical provider that looks improvised does not get onto the list. The company had no identity and no site.

What we decided

• Build the identity around a compass mark on a fixed 28 degree bearing, because the proposition is care that follows the operation rather than waiting in a city
• Write every claim so it could be evidenced, and remove the ones that could not
• Static site rather than a CMS, because nobody in the organisation would be editing it weekly and performance mattered more than convenience

What we delivered

• Full identity system: mark, lockups, reversed and single colour, small size variant
• Nine page guidelines with measured contrast values, not assumed ones
• 24 page website, clean URLs, structured data on 22 pages
• Two forms with seven layer protection and an on disk enquiry log
• Branded HTML email for notification and acknowledgement, logo embedded not linked
• Stationery, stamps and social media set

Where it landed

The site went live with every claim on it defensible, and the enquiry log means a mail delivery failure cannot lose a lead. The identity package is now the reference the client gives to any supplier.