UrID Technologies

The problem

UrID had grown faster than its identity. Payments, ticketing and software were sold under different names, and product names were mixed into the parent brand. Federations, stadium partners and investors could not see one company.

What we decided

• Make UrID the parent, with SportsPass, Tikate and PalmKash clearly under it
• Keep the brand quiet: black, greys and white with one blue accent, so league, club and stadium marks can sit beside it without a fight
• Lead the website with payments rather than tickets, because the licence is what separates UrID from a ticket seller
• Publish real figures only, counted from the sales data, with test events removed

What we delivered

• Brand system and guidelines, revised through v2.1 as the business changed
• Website in English, French and Swahili, with product pages and partner enquiry forms
• Company profile, report and letter templates used with league partners
• Match posters and LED artwork for continental fixtures at Amahoro Stadium
• Server sizing and a hosting provisioning plan
• Email signatures and a social media set

Where it landed

UrID now presents one brand to federations, stadium management and investors. Its platforms have issued more than 1.5 million tickets, and every figure on its website can be traced to the data.